How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
View ArticleInventors Have a New Opportunity to Showcase Their Product on National TV
The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
View Article3 Ways to Discover Your Unique Selling Proposition
You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
View ArticleWant James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'
Hacked emails show that product placement in a Bond film isn't easy.
View Article5 Tips to Help Your Small Business Get Into Big-Box Stores
When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company...
View ArticleDon't Waste Money on These 4 Types of Marketing
You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
View Article8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores
Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
View Article5 Things That Investors Look For In Startups
Follow these simple rules to woo your investors and increase your chances to get a good deal.
View Article10 Ways to Get a Celebrity to Use Your Product
A celebrity endorsement can increase brand awareness and influence sales.
View ArticleFor Product Placement Marketing, It's All About the Moolah
Marketers are finding new places beyond film and television to promote their products.
View ArticleCan a Business Plan Defeat the Fear of the Unknown?
For a first time entrepreneur, a detailed, fact-driven business plan helps in taking 'go - no go' decisions, because it helps dispel ambiguity
View ArticleWant to Opt For Dropshipping? Here's What You Need to Know
Dropshippers are limited by short-term success unless the fundamental obstacles are taken care of
View ArticleCelebrity Placements are the "Holy Grail" of Marketing. Here's How to Score...
Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.
View ArticleFrom CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to...
View Article3 Ways Businesses Can Benefit From Producing Movies
Various industries tap into filmmaking to harness its potential in reaching their target audience.
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